Mahaveer ji supermarket will retail a wide range of eatables, consumables, food & non -foods at affordable prices from different brands and manufacturers in India & outside if these fitted into the segment of our business.

Our racks shall house everything from toothpaste to toothbrush, tea, coffee, edible salt, oils, ghee bread, biscuits, pulses, cereals, soaps, shampoos, detergents etc. Our store will also include a home section that will sell house cleaning products, kitchen ware, and personal care, hygiene & beauty products. Despite the fact that there exist quite a few supermarkets, we are confident that our stores shall carve out their own space in the minds & hearts of customers.

Our stores have several competitive advantages such as great prices, big assortment of products, personalized service, great ambience and excellent customer treatment. Following is the list of products as well as services that Mahaveer ji supermarket will offer to its customers.

a) Personal Care & Hygiene: Toothbrush, toothpaste, mouthwash, Shampoo, shaving cream, soaps, hand wash, moisturizers, hair oil, face wash & more.

b) Soft Beverages: Tea, coffee, soft drinks, Energy drinks, Health & nutritional juices; Soda, canned & jarred goods, Soda

c) Bread, Bakery, Biscuits, Sauces, condiments, seasonings, dips, Ketchup flavorings etc.

d) Baking goods, cereals, pasta, mixes, Spices, Masala

e) Chocolates, toffees, gummies etc.

f) Dairy Products, Milk, Butter, Cheese, Yogurt, Flavored Milk

g) Cleaners: Laundry detergent, dishwashing liquid and detergents

h) Home Delivery service, Pre-ordering/grocery pick up

Supermarket and grocery stores account for a significant share of food store sales in India. This sector saw a rapid growth both in terms of space & scale post 2005. This market in India is expected to grow by USD 268.22 billion from 2020 to 2025, progressing at a CAGR of 8.02% according to the latest report by Technavio.

Between 2013 and 2019, India’s food & grocery market doubled from $300 billion to $600. Growth in this period was fueled by traditional retailers, popular mom & pop stores that offer an assortment of products of daily use.

In the years leading to 2024, researchers from RedSeer Consulting and BigBasket Brand Intelligence expect another $200 billion jump, however driven by newer segments.

Traditional retail’s space shall continue to shrink & in the process cede more space to the organized large marts. What is now known as Modern trade shall gain more superiority over other modes of sale & purchase. These are evolving into more organized market places for end consumers as well as wholesalers. It is also estimated that modern retail shall grow at a compound annual growth rate (CAGR) of 16%, & it will occupy more than 6% of the food & grocery market by 2024. There are a number of reasons for such optimism. Most compelling of these is the government’s decision in February this year to allow 100% foreign direct investment (FDI) in the food retail market.

Given the sheer size of India’s grocery market, there shall be seen a renewed zeal by the foreign investors to snap opportunities that exist in organized trade. We have already seen large chunks of investments enter into our country that has also offered heft to the entire food processing ecosystem.

We see great improvement in products, promotions, packaging, logistics & allied arenas.

We believe there can’t be a better time to jump into the fray given the favorable environment guiding retail business. Even when most of the retailers are busy realigning their models to offer a bigger product range in a more optimized space, we think there is more scope of improvement for fulfilling consumer experience. This trend is now fast percolating into tier 2 cities & upcountry towns / urban centers as per a RedSeer report.

We realize that the food retail industry is a high-volume, low-margin business, with cut throat competition from all quarters. This includes grocery stores, supermarkets, mom & pop stores as well as wholesalers & convenience stores. The kind of stuff offered at such stores make the industry a non-cyclical one.

In India, even when small chains and independent grocers continue to hold a large share of the food & grocery market, it is the national chains like Reliance, D' Mart, Big Bazar, More, Metro that are spreading their foothold at a great space. Then there are the mass businesses like Wal-Mart that are competing with such fast growing chains at some of locations by offering lower prices through lower cost structures. Walmart is incidentally world’s No. 1 seller of groceries. Supermarkets like ours are attempting to outgrow such threats by building complementing large space superstores.

By a fairly convincing estimate, Supermarkets are grocery stores with over 175 - 200 cr. in revenue per annum with average space of 12 - 15K sq. ft. These often have a selection of food and non - food items, with the addition of specialty departments such as frozen foods, bakeries, apparels, and kitchen ware, Pharmacy, home appliances, furnishings etc. Then there are combination stores that are a mix of superstores and drugstores under one roof, with an average of 55,000 square feet in area of operation. We call these Hypermarkets also.

From top lines & bottom-lines for the owners, this industry shall be responsible for the employment of well over 2.5 crore new jobs by 2030 and a lion's share will be the offline + online model which will account for nearly 50 per cent of the total retail employment addition (Source: nasscom).

What is known as Retail 4.0 will result in a significant rise in the size of the domestic market, job creation and exports. The changing demand and supply drivers are likely to accelerate the growth momentum, with the India retail market reaching up to $1.5 trillion by the financial year 2030. Retail sector is one of the growth engines for the nation's economy, with a doubledigit contribution to the GDP, and employment to nearly 35 million individuals in FY 2020. "The government of India is in process of formulating the National Retail Trade Policy which will not only create a conducive environment for retail trade but will also simplify policies hindering the growth of the sector in the country”(Amitabh Kant, CEO, Niti Aayog).

We will ensure that we hold ourselves accountable to the highest standards by meeting our customers’ needs precisely and completely whenever they patronize our products. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our customers.

We are aware that there are several large and small chains of supermarket / grocery store outlets all around India which is why we spent time and resources to conduct thorough feasibility studies and market surveys so we can be well prepared to offer much more than our competitors will be

Offering. We will make available door step delivery for our customers, pre - order bookings apart from various payment options

Mahaveer ji supermarket will ensure that all our customers are given first class treatment whenever they visit our grocery store. We have a robust software that will enable us to manage a one on one relationship with our customers no matter how large the numbers of our customers’ base may grow to.

We are a masses to classes’ supermarket that shall enliven consumer experiences by its friendly environment, quality groceries & super service. Our customers are the young & old, men & women from the upper crust of low income families, middle class & upper middle class segments.

Mahaveer ji supermarket has placed its image as a friendly large supermarket that caters to everyday household need & managing this efficiently, economically & with a smile. We shall ensure “Fast delivery services" through which we can beat any kind of competition.

1. Micro-Environment

Our aim is to be in every district of the state, every major township & also expand to other parts of the country as we move along. We wish to bring to every house hold each & every item that can be consumed. Our target is to reach 1/5th of consumer population of this country by 2027. We shall create employment opportunities for 100,000 people in the next 5 years.

2. Macro Environment

This shall involve effectively dealing with the external forces and threats/opportunities which may impact the company both favorably and unfavorably. The company macro marketing strategy factors involves political, cultural, social, technological, environmental and demographical changes. Mahaveer ji supermarket stores shall have developed in house technology &reporting system that shall help us with real time solutions to any forthcoming issues.

1. Strong Foundation, vision & Economic Fundamentals

Mahaveer ji supermarket is a family owned business that is fueled in its conception by the far sightedness of its promoters. Also known as Sharma Group worldwide, the family has earned for itself a great distinction globally in the field of export of gems & jewels, luxurious hospitality, art’ d fact, Handicrafts, real estate etc. Prior to this foray, they have ably & efficiently helmed businesses across this varied class of interests both in India & abroad & they now they aspire to make Mahaveer ji supermarket a leading brand in grocery superstores in India.

While it’s offshore business headquarters are in Vicenza, Italy, Sharma Group worldwide has offices in Spain, France, Germany, Portugal & USA among other places. Its international brands include savoia, Dianoor star, Lila Global, Shiv Vilas besides a chain of Indian brands like Jaipur Boutique, Jaipur Mahal, and Jay Rasik Priya etc. Although the retail food business is being launched with the opening of 4 outlets in Jaipur city, there is a plan to open some 500 odd outlets all around major cities, districts, Tehsils in Rajasthan & elsewhere in India.

2. Refreshing Consumer Experience

We are guided by a strong desire to offer enriching experience to our customers through value buys, pleasing aesthetics & interpersonal relationships. We believe in the adage “Customer is the King”& that it is he/she whose visit to ours is a favor & not the other way round.

3. Strong bonding & Promotional Advertisement

Mahaveer ji supermarket shall endeavor to extend connect from a buyer to his/her family through powerful incentives, promotions & advertising. We have thought of adding value to their buys through sustained & emotively endearing campaigns. Our slogan of Affordable Groceries & your household partner, we believe shall be received well by our customers.

4. Locations, Quick & Fast Delivery System

Our supermarkets shall be a preferred place for their locations, great ambience & quick delivery. Likewise, our 30 minute home delivery promise is a winner anytime given the incentive for efficiency & recall is pretty high.

5. Large Product Basket & Great Pricing

All of our supermarkets shall have a wide assortment of products of daily use. These shall look pleasing to the eyes by their placement on the racks, packaged crisply & offered at the most compelling prices to the buyers. Some of the temperature sensitive goods like dairy, chocolates, juices, butter etc. shall be kept in neat & tidy looking chillers /refrigerators/ freezers giving them a real fresh look & life. Our pricing is decided keeping in mind the buyer sensibilities & market dynamics.

6. Customer Services

We are a hands on approachable management that believes in going the extra mile for its customers. Our staff is trained in etiquette, customer care & socializing apart from the fundamental aspects of social networking & management of Grocery Stores. We shall also provide 24/7 help on our website and through other social media platforms like Facebook & Instagram through powerful messaging on health, safety, nutrition & wellness. We believe all these measures shall create a great atmosphere & a mutually respectable relationship with our audiences for a long time to come.

7. Highly Skilled Employees

Our supermarkets have ensured training and development programs for its workers to improve their proficiencies. Due to the induction of some of our value bars, non-monetary (employee of the month) and monetary advantages (rewards and increments), Mahaveer ji supermarket hopes to preserve the staff member's motivation towards their work. The learning programs help the organization to improve their performances and improve their abilities.

8. Strong & Centralized Distribution Network

Mahaveer ji supermarket has decided on a centralized warehousing distribution (DC model) that is a large warehouse, anchored to a very robust & supported by the most modern technology & software. Aided by a well-oiled logistic framework, we have enhanced capacity to deliver stuff to any of our stores on time without any fuss or furor.

9. Advantage from earlier Experience

Our current engagement with supermarkets is drawn also from our experience of superstores in Europe. We wish to replicate the flavor, the quality & the experience here in India that is unmatched in its essence by any of the existing supermarkets. Our stores are developed on an efficient model of operations & management. Our decades old expertise from various other businesses puts us at the top of the ladder in terms of sheer capacity & exposure.

10. Investment in Technology & Innovation

We believe that technology & innovation are two essential pillars of any new business that can actually shape its future. We have invested in software & hardware along with trained professionals to operate these machines in order to optimize efficiency & output.

11. Goods Return on Capital Expenditure

Our investments made on research, development, quality and relationship with vendors, partners, products and services & developing amazing stores and investing on our employee trainings, we are confident shall return high income streams in years to follow.

1. Non -Availability of Quality Manpower

Even when this sector of supermarkets has the potential to outgrow other businesses, there is paucity of quality manpower in retail sector. That may not qualify as too much of a weakness, yet there is so much to etiquette, inter personal relationships, customer assistance, care & emotion that can make a difference to how a large supermarket of our size can reach its optimum level of operation & efficiency.

2. Operational / Transit Challenges

Considering the fact that our stores shall be located far & wide, there is an inherent challenge to timely delivery, form & shape of goods getting altered as well as loss in transit threats that can pose some challenge.

3. Not the First Movers

Mahaveer ji supermarket being a newbie in the sector does not have the first movers’ advantage that some others in the segment have. It shall take us some time before becoming smart, efficient, and economically viable & operationally suave.

4. Turnover / Footfalls

Beginning with the handicap of no inherited loyalty for its brand, our supermarkets may take a while to make their own loyal customer base. That being the case, our revenues / turnover, cash flows & margins can take a while to sum up. This can only be offset with adequate flow of indigenous funds till the stores attain the break-even threshold & turn profitable in the ultimate analysis. It may happen that our achieved turnover /incomes do not match the financial estimates and predictions.

1. New Refreshing Environment / A break from the past

Mahaveer ji supermarket brings along a new & refreshing shopping experience for its customers that is miles & mountains ahead than most of the other players in the fray. It is armed with latest cutting edge technology & wherewithal that has the potential to catapult the brand to no. 1 leader in months & years to come. Coupled with the high energy, motivated manpower & a strong vision of its founders, Mahaveer ji supermarket is a serious opportunity of making it big in organized retail.

2. Size of Population

Considering the fact that our stores shall be located far & wide, there is an inherent challenge to timely delivery, form & shape of goods getting altered as well as loss in transit threats that can pose some challenge.

3. Quality Products & Partners

The upside of our business is quality goods at reasonable costs. Our friends & partners on other side of the aisle are equally forthcoming & supportive of our endeavor to offer yet another supermarket experience to public at no extra cost.

4. Changing Demographic Changes / Tastes

On an average, every 4th customer is looking at a new experience both in terms of freshness, quality & ambience. From upswing lower income groups to average middle class & upper middle class segments there is yearning for more outlet space all round.

5. New Product Preferences

Our supermarkets shall continue to innovate, add more products to our shelf & include more tastes in food & non –food segments. These can be in the form of organic foods, vegetables, fruits, cakes, bakery, snacks, drinks, beverages, in time to come.

1. Changes in Govt. Policy / Economic Scenario

As we know that economic conditions have enhanced worldwide, customers are having high purchasing powers. Lot more people prefer shopping at large marts for their daily needs than perpetuating their age old association with a small vend round the corner. However all this can change, should there be a policy change or tweak by the govt. or regulatory authority that puts any additional burden on the consumer or retailer. This can be by way of taxes, audit, ceilings on costs, manufacturing costs etc.

2. New Trends in the Consumer Behaviors

Due to the dynamic nature of customer expectations along with the emergence of e-commerce platforms & a race to outfox others by way of disruptive, discriminatory pricing, supermarkets such as ours can have a negative impact on forecasts.

3. Direct And Indirect Competition

All grocery supermarkets can face threats from competitors. Leader pricing, discriminatory pricing, predatory pricing along with factors like loyalty programs, equity offers etc. can pose challenges to the new players. Some of the challenges / threats can come from locations that do not either match with the space dimension, brand design, image or catchment.

4. Regulatory Pressures

New laws & regulations can pose challenges to the existing structures as well as emerging ones. However these can get diffused by our ability to forecast markets, evolving market dynamics & policy measures based on empirical evidence, consistent research & staying in sync with business environment. Part of the pressure can emanate from enhanced salaries to retain talent & loyalty of workers and employees.

Our pricing strategy has been governed directly by four major factors.

1. Ability to extract the best deal from our supply partners. 2. No profit, no loss theory to begin with. 3. Keeping our profits permanently low after breaking the threshold. 4. Low cost infrastructure.

1. Equitable fair Pricing

Mahaveer ji supermarket believes in fair practice pricing. While we cannot ignore the market dynamics, we would follow our no-profit, no loss pricing policy till we have attained scale & a scope to build on our topline & bottom lines. We shall offer all our products & brands at the most reasonable prices that are either at par with the best in modern trade businesses or an even levels of procurement if needed. The goal is to attract consumers in search of big yet fair price bargains. Those bargain hunters, we believe are likely to buy other items, which is how the store shall remain operationally viable.

2. Everyday Low Pricing

Our Supermarkets shall ensure that consumers get the best deals every day. With a forthcoming supply partnership, we shall lay out a price platform that leads buyers into our stores without a second thought. Special promotional prices in league with preferred partners shall also ensure uninterrupted customer engagement till some loyalty is earned by us.

Essentially our discounts are permanent raging from low to marginally better or the best bargains than anyone else of such scale & size. This we call everyday low pricing,

3. Loyalty Discount Programs

One way supermarkets can collect valuable customer data is to create a loyalty program. This requires customers to opt in to a data-collection program, which tracks their purchases. Such programs offer several price strategy enhancements. First, joining the program qualifies customers to receive lower prices.

3. Direct And Indirect Competition

All grocery supermarkets can face threats from competitors. Leader pricing, discriminatory pricing, predatory pricing along with factors like loyalty programs, equity offers etc. can pose challenges to the new players. Some of the challenges / threats can come from locations that do not either match with the space dimension, brand design, image or catchment.

“A Journey of a thousand miles begins with a single step”.